The Super Bowl LIX Kendrick Lamar Gloria Leather Jacket is a striking piece that encapsulates the fusion of high fashion and personal storytelling. Designed by British-Jamaican menswear designer Martine Rose, the custom varsity jacket features bold cobalt blue leather with contrasting black and white paneling. The word “GLORIA” is emblazoned across the chest, referencing the closing track of Lamar's 2024 album GNX, symbolizing a deep connection to his music and artistic journey.