Trapstar, founded in 2005 by three childhood friends in West London—Mikey, Lee, and Will—blends gritty urban culture with bold design. Their signature limited‑edition drops, graphic-heavy aesthetic, and “It’s A Secret” mystique propelled the brand from underground pop‑ups to global acclaim. Worn by Rihanna, Jay‑Z, Stormzy, it embodies rebellion and authenticity.